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Barry R. Berman - Retail Management: A Strategic Approach, 11th Edition

Barry R. Berman - Retail Management: A Strategic Approach, 11th Edition

Retail Management: A Strategic Approach, 11th Edition by Barry R. Berman and Joel R. Evans
English | 2009 | ISBN: 0136087582 | 620 pages | scan PDF | 782 MB

The text that helps readers thrive in today’s retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.